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A while ago I wrote about the problem of naming an operating system after an animal. While it takes the technical jargon off it, and it becomes more manageable from a marketing standpoint, it makes it incredibly difficult to put in context. This is a redux of the same rant I had on a day when I got tired of people calling that operating system ‘Leopard’.

If I hear Mac OS X 10.5 called ‘Leopard’ one more time, I think I’m going to start that killing spree I’m always going on about. Oh, and now it’s even better, with the ‘Snow Leopard’. And just to keep upping my urge to kill, people trying to be cute are calling it Snowy Leopard. Prison is sounding more and more like a workable option.

You see, Apple came up with this nifty convention of code–naming the operating system by some large cat name. With each 10.x iteration, it’s given the next version a new, feline–inspired code–name. While cute and fun in 2004 (and somewhat kitsch), it’s grown beyond its usefulness.

Here’s a fun game: let’s put these in order:

Puma
Leopard
Tiger
Cheetah
Panther
Jaguar
Snow Leopard

Got it? Here’s the answer:

Cheetah
Puma
Jaguar
Panther
Tiger
Leopard
Snow Leopard

Simple, really, because, in every bit of writing you ever find, you’ll see something like this: Mac OS X 10.4 Panther. Honestly, there’s not any need for either the numbers or the name. Pick one, and it makes it easier to define. Cheetah is 10.0, Puma is 10.1, and so on.

The problem with this, however, is that without stating what ‘Cheetah’ is, you’ve no perspective. Even in writing this, I continue to mess up the order. It’s just too confusing going by the accepted convention of animal names. That’s what my next quiz demonstrates.

Put these in order:

10.4
10.0
10.6
10.3
10.5
10.2
10.1

I’ll guide you to Wikipedia or Google to figure out the answers to this one. The point being, after seven public releases of Mac OS X, it’s time to retire the big cats, and go with the more logical, numbering convention. I don’t even think I’m out of line with Apple’s marketing strategy.

I think. I could be wrong.

Unnecessary additional rant on 10.5’s packaging

For some reason, Apple decided to not even use any actual Leopards when they got their promotional material for 10.5’s launch. It didn’t make sense to me at the time, nor does it now. I think somebody got a clue, because 10.6 is just silly with pictures of snow–covered leopards.

Photoshoped, bloodless snow–covered leopards, but I digress…

Take a look at that box. See any fur? No, you see the spiral of some fictional galaxy, far, far away. It’s the way they’re showcasing Time Machine, the spiffy new backup technology that’s one of the planks in the upgrade campaign. Really, the only place you’ll see any fur is on the disk itself, and not on any of the promotional material, and not on Apple’s website.

No, it’s all about things that are not mammals. Except the name. Stop it, already.