Rise of the Tablog
Nick Cernis has a gripe with blogs becoming too centered on production, rather than just being stuff people write:
It’s frightfully hard to write a blog without feeling that it must do something: even the most humble blogger is encouraged to create a unique selling point, target a ‘laser-focussed niche’, embrace social media, spawn viral content, track stats, and have a dedicated marketing drive; they must teach and inspire, build ‘authority’, start a ‘conversation’, and foster a ‘community’; they should seek out a purpose, a gameplan, a revenue stream, and an exit strategy.
While I agree with most of what he writes, different people will always have different ideas about what great content is. That’s why we get posts like this ever few months. This essay seems like another part of the regular cycle of ‘blogs are dead’ that never seems to stop showing up.
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